Helping Your Organization Stand Out
When your organization needs to stand out, update its image and attract new donors, turn to Red Rooster Group for complete brand development services. We bring extensive experience in all aspects of creating and updating organizational brands.
BRAND REVIEWS
We offer comprehensive reviews to assess the effectiveness of your organizational brand, marketing communications and fundraising materials including your logo, website, brochures, publications, emails, social media, events, and other marketing.
> Learn more about Brand Evaluations.
> See an example of a Brand Review.
ORGANIZATIONAL NAMING
If your organizational name is not as strong as it should be, we can help you to assess whether it’s time to for a new name.
> Learn more about Organizational Naming.
BRAND ARCHITECTURE
We can help unify the look of your organization’s divisions, programs and events so that they look like they are from the same organization.
> Learn more about Brand Architecture.
MESSAGE DEVELOPMENT
Developing an effective message is crucial to developing an effective brand. We can help you to articulate your story in a compelling way and develop meaningful messages to convey your organization’s impact.
• Brand Values and Personality
• Brand Statement and Tagline
• Key Story and Messages
> Learn more about Message Development.
LOGO DESIGN
A compelling logo identifies and introduces your organization and sets the tone for how people perceive your organization. We provide complete visual identity design services for creating:
• Logos, Brand Marks and Symbols
• Organizational Color Palettes
• Organizational Typefaces
> See examples of Logo Design.
BRAND IMPLEMENTATION
We’ll help you launch your brand successfully with effective rollout strategies so that everyone in the organization knows how to manage the brand, and your donors and audiences know about your organization’s updated brand.
• Brand Manual with Usage Guidelines
• Templates
• Online Brand Archive
• Staff Training
• Updating Website, Email Templates and other materials
• Brand Promotion including email announcements, advertising, and public relations
BRAND MANAGEMENT
With our expertise in working with nonprofit organization, we understand the need to gain input from staff, board and partners and sometimes donors during the branding process. We know how to update your brand while keeping all parties in the loop to ensure a successful result.
• Read our article about the Board’s Role in the Branding Process.
> Read About Our Brand Development Process
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
- See Nonprofit Brand Case Studies.
- Read articles on Nonprofit Branding.
- Contact Red Rooster Group for help with your brand.