Resources
Nonprofit Marketing Insight
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How do I…
BRANDING
- Develop a breakthrough brand for our nonprofit
- Develop a message for our organization
- Evaluate our brand
- Develop a cohesive brand architecture to unify our divisions
- Learn more about what our donors want
- Determine if we should change our organization’s name
- Update our brand while maintaining recognition
- Help our organization change their focus
- Refresh our brand
- Create a unified brand across different locations
- So you have a new logo, now what?
- Find new ways of expressing our brand
- Learn about what makes a top nonprofit brand
- Inform our board about their responsibilities in maintaining our brand
- Determine if our brand is too religious
- 10 Ways to Wake Up Your Brand
NAMING
- Types of Nonprofit Names
- List of Nonprofit Naming Criteria
- Ask the Expert: Should We Change Our Name?
- To Mimic Another Nonprofit’s Name or Not?
- Determine if your name is too religious
- Other Naming Articles
FUNDRAISING
- Develop a Case for Support
- Pay for fundraising consulting
- Cultivate individual donors
- Approach potential media sponsors for my event
- Create compelling sponsorship materials
- Collect donations through Amazon.com
- Create a connection between our donors and our recipients
- Acknowledge sponsor names in our programs
MARKETING
EVENTS
- Increase the Impact of Our Fundraising Event
- Promote our events
- Create a coordinated marketing campaign for our event
- Help people connect with our organization’s mission
- Get more impact from my event invitations
- Attract younger donors to our event
- Recruit participants and sponsors
- Take better photos at our events
- Annoy my donors
- Create an ad that doesn’t motivate
DESIGN
- Create effective direct mail
- Wake up my email
- Produce high-impact, low-cost annual reports
- Create an effective, low-cost marketing tactic
- Use icons to tell complex stories
- Value creative services
- Develop a Request for Proposal for design services
WEBSITES
- Create an effective nonprofit website
- See examples of effective nonprofit website designs
- Learn the differences between Content Management Systems
- Create a website that doesn’t work
SOCIAL MEDIA
- Twitter for Nonprofits Part 1: Getting Started
- Twitter for Nonprofits Part 2:Â Start Interacting
- Twitter for Nonprofits Part 3:Â Trends & Hashtags
- Twitter for Nonprofits Part 4:Â Seven Tools to Boost Your Engagement
- Know what’s working in social media
VIDEO
OPERATIONS
- Measure the effectiveness of our organization
- Measure the impact of our organization
- Create a high-impact nonprofit
- Launch an earned income venture
- Help our organization change their focus
- Introduce an organization with a new model
- Stay strong in weak times
- Save our organization from going under
- Communicate our finances effectively
- Utilize volunteers effectively
- Think outside the box
RESOURCES
- Don’t see what you are looking for? Use our Contact Us and we’ll give you the answers you need.
MISSION | SERVICES | WHY RED ROOSTER GROUP | TEAM | WORK
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.