Launching a New Consulting Division « Red Rooster Group
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Launching a New Consulting Division
Launching a New Consulting Division

CLIENT: Behrman House Consulting Group


Behrman House Publishers had a 100-year reputation for setting new standard for educational books for the Jewish market. When they started receiving calls from Jewish organization asking for advice on curriculum development, engaging staff and board, and marketing and fundraising, they realized it was time to start a consulting division. They turned to Red Rooster Group for help in launching and promoting the venture. We developed the brand and marketing materials to quickly establish credibility for the new venture in time for its launch at an industry conference.


Logo

Red Rooster Group consulted on the business concept of assembling consultants from different disciplines, making recommendations about audience considerations and promotion. We developed the logo and marketing materials to quickly establish credibility for the new venture in time for its launch at an industry conference. The logo for the consulting group is a fresh take on the company logo, presenting a more contemporary look, establishing a standard for pairing a division name with the company name, and creating color scheme and look for the venture.

BHCG Logo


Brochure

The brochure for the Consulting Group focuses on the benefit of helping create vibrant Jewish schools, congregations and organizations through insight and expertise by experienced professionals. The brochure describes the areas that the consulting group covers.

BHCG Brochure


Links


Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.


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