Client: Friends of Karen
Challenge
This nonprofit helps families who have a child with cancer. When they needed to update their brand to help increase their visibility and donations. While the new Executive Director was providing vision and direction for the organization, Friends of Karen had been around for 30 years and didn’t want to lose any of the goodwill associated with it.
Solution
After conducting a brand assessment and research interviews, Red Rooster Group uncovered the organization’s core strengths and personality and developed key messaging points. We then updated the logo to provide a fresh look, while balancing the need to keep its existing recognition. We strengthened the main story in the logo, while developing a visual vocabulary for the organization. We then redesigned their website from the ground up, with online donations, and automated features for the News and Events, and Flickr photo galleries.
Results
The updated brand was extremely well received. After a year-end fundraising mailing, the organization exceeded its fundraising goals.
> See the extended case studies with before and after images.
“Congratulations on the unanimous praise from the Board for the logo/tagline and color palette. All of your hard work and diligent efforts paid off and I must agree that it looks terrific!”
—Jill Gold, Communications Coordinator, Friends of Karen
Links
- See more examples of nonprofit branding.
- See more examples of nonprofit websites.
- Contact Red Rooster Group to learn about branding and design for your organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.