CLIENT: Grafton
Providing services for people with a range of mental disabilities including autism, Grafton School was perceived as the last resource for help. With three locations in Virginia, the organization was calling out to be rebranded as a regional powerhouse in behavioral healthcare. Red Rooster Group repositioned Grafton as a centralized source for hope in the Mid-Atlantic region. We updated an old tagline and introduced a new visual look.
Brand Architecture
Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.
Brand Manual
We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics  and guidelines for the brand. This has allowed the client manage their own brand effectively.
Website
After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org
Newsletter
Grafton’s internal newsletter to its 700 employees at their three locations keeps employees informed and generates enthusiasm for the organization.
Display
A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.
“From start to finish, Howard Levy and his team at Red Rooster were committed to excellence. Red Rooster Group created a website that exemplifies Grafton’s core values, is contemporary, visually appealing and a valuable resource and tool for our customers. The team at Red Rooster Group responded quickly to questions and needs, provided valuable suggestions to meet Grafton’s high standards and were knowledgeable and professional in their interactions with us.â€
— Shweta Adyanthaya, Director of Communications, Grafton
Links
- See more examples of nonprofit branding.
- Contact Red Rooster Group for help branding and design for your nonprofit organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.