CLIENT: Incarnation Camp

With families cutting back on discretionary spending, sleepover camp can be one of those casualties. And the oldest camp in America is not exempt. Facing marketing challenges including stepped up marketing from competing camps, increasing competitions from the growing ranks of specialty camps, and overcoming the religious connotations in its name that might deter potential campers. Over the past 5  years, Red Rooster Group has helped the camp to build its marketing viability and generate interest enough in the camp that it was fully booked for the 2011 camping season.

Overnight Camp Brochure

This large fold out brochure format showcases the camp’s 700 acre campgrounds and various camper activities to appeal to both prospective campers and their parents. Effective use of graphic design for this nonprofit takes advantage of a recycled paper with flecks to lend a rustic feel.

Day Camp Brochure

Developed several years later, the brochure for the day camp is organized around a typical day at camp, featuring exciting activities in a fold out format that can be mailed without an envelope.

Welcome Kit

The Welcome Kit consolidated many redesigned medical, consent and permission forms into a neat, perforated booklet that also provided directions, a packing list and other useful information.

Ad

With the proliferation of specialty camps, the ad for Incarnation Camp emphasizes the authentic camping experience that has been offered at the camp since 1886.

Brand Family

While partially funded by the Episcopal church, the Incarnation Camp is not religious in nature. And yet its name may deter prospective campers. As part of an evolutionary process to transition to de-emphasize the camp name, we helped give more prominence to the division names by creating a family of individual and combined logos that could be used if different circumstances.

Website

Designed to appeal to both parents and kids, the website has a playful character to convey the camp’s emphasis on individual creativity and play and to distinguish it from other camp websites. > View website

“Working with the Red Rooster Group team has been great. They take our vision of what we want our materials to look like and produce something even better than pictured. They are consistent with keeping the style of our marketing products cohesive so our camp materials can be recognized easily. The staff are extremely helpful, friendly, and do a wonderful job. Howard has helped us a great deal organizing our goals and plans for the Alumni Association as well. I love all the help and work Moheeta has done with our insane amount of Facebook groups, organizing them and switching them over to pages. It’s such a huge help.”

— Ainslie Seeber, Developement Associate

Links

• See how we launched the camp’s alumni association.
• See the camp’s alumni magazine.
• See more nonprofit branding case studies.
• Contact Red Rooster Group.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

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