CLIENT: The Jewish Education Project
PROJECT: Annual Report 2010-2011
Red Rooster Group has been working with The Jewish Education Project for many years.
For their 2010-2011 annual report, this educational nonprofit organization wanted something very simple — that could quickly convey highlights to their supporters in a way that would be easy to produce.
The 4-page annual report combines emotional appeal on the cover with more hard-hitting statistics on the inside. Readers get a short letter from the organization’s leadership, pie charts for revenue and expenses and a visual display of the highlights from the organization’s programs. The donor list is on back. The piece was digitally-produced for short run printing and released as a PDF for email and their website.
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