CLIENT: Pratham USA

Pratham is the largest literacy organization in India. Pratham USA raises funds for Pratham’s programs in India. We redesigned the organization’s annual report as part of an overall brand refresh for the organization. The theme of Raising the Bar on Hope was aimed at reinvigorating interest in the organization’s donor base that was experiencing some fatigue with Pratham’s message.

Aimed primarily at Pratham’s larger donors, we gave the 2010 Annual Report a more professional and dignified look. We kept the layouts simple and open, focusing on large, full-bleed photos on each spread. To emphasize the impact of the programs, we paired large photos showing educational issues in India with quotes about education. We also used maps and other infographics to highlight key information. The report provided a successful format for the organization that was re-used the following year.

Links

• See the full Pratham branding case study
• See the Pratham website case study.
• See other nonprofit branding case studies.
• Contact Red Rooster Group for help with your marketing.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

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