I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make this piece appealing:

Help me reach my goal of raising $10,000. Sponsor me in Hazon’s fundraising bike ride by contributing to a great cause. Hazon is creating a new dialogue about food sustainability and is creating awareness about where our food comes from, and creating and supporting farming and cooperative food initiatives to connect people with local farmers. […]