Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization […]

Lorri Greif is on a mission to make Planned Giving a “household word” in the nonprofit community. I support her mission, because I, too believe that nonprofits need to plan for their long-term sustainability and planned giving is a key component. To help nonprofits understand what planned giving is and how it can benefit their organization, she is offering a […]