CLIENT: Jewish Federation of Greater Middlesex County, NJ CHALLENGE How do you expand the audience for an event which has traditionally attracted women only, to include more men? This Federation’s Main Event is the signature event for their Women’s Philanthropy division, and a key source of connection and revenue. However, faced with a shrinking donor […]

I recently received an invitation for a fundraising event that had the standard ticket prices already sold out. As a donor that supported the organization in the past, what do you think my response was? Not a positive one – that’s for sure. In fact, it made me feel unappreciated. I felt that as a […]