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How Bad Images Hurt Your Brand

Most organizations supply photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most, at a resolution too low to use in print materials. I recently reviewed a brochure produced for a nonprofit by a giant branding agency. The cover prominently featured an image of a person whose face was nearly white from the camera’s flash.

8th Jul 2015Posted in: Blog Comments Off on How Bad Images Hurt Your Brand