So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo? 

Logo for a manufacturer of raw materials for vitamins.

Logo for business coach.

We updated the branding for Solid Innovation, a technology company that markets handheld inventory control devices. We designed a series of coordinated icons to indicate the various components of their software.

  The branding for this financial advisory firm uses a ship as a metaphor for guidance through rough waters. Three colors distinguish Tax Strategy, Financial Planning and Insurance services.

The logo is caught in a strange land, somewhere between the mark of a proud craftsman, and our post-modern notion of the brand as the fulfillment of a promise. Like a poem, that can encapsulate an amalgam of image, emotion and metaphor, the logo embodies a dream-like notion between what is and what can be.