Hand-drawn illustrations can draw people to your organization in a way stock photos can’t.

Group values affect individual decisions. Don’t dismiss anthropology when you create marketing materials.

Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.

Content can form the basis of a strong social media campaign according to Mary Lynn Halland. Mary Lynn is a marketing generalist and social media management specialist at Consulting Resources NY. She shared her knowledge at a Lunch and Learn session at Red Rooster Group.

Website for a professional service. > MarketcomPR.com

Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.

  We created a full branding and marketing campaign to launch CPAdirectory.com, the portal for the accounting industry. The initial presentation we designed helped raise $300,000 in seed funding. We subsequently created sales kits, direct mail, affiliate marketing programs and a national sales campaign. Sponsor marketing resulted in landing GE Financial, the Dime bank and […]