I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a part of your customer base to gain more customers is worth a name change?

There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated nomenclature, or you have just merged with another entity. This article, published in B2C Marketing Insider, gives an overview of types of nonprofit names.