Red Rooster Group Principal, Howard Adam Levy, was quoted in an article in The Columbus Dispatch discussing how Susan G. Komen’s brand would be affected by their reversal of policy regarding funding Planned Parenthood.

How well do your donors know your organization? In large part that depends upon how well you are communicating your brand — your vision, values and personality. If done well, you can form deep and lasting bonds with your donors. If not, you risk confusing your audience. In a short-attention span world, organizations that are able to quickly communicate their value are the ones that attract the most overall support. This article focuses on how you can evaluate your brand and marketing communications.