These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

Conceptual themes help promote organization’s vision.

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.

New marketing materials help chapters explain mission. Read CASE STUDY.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.