How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in an interview withTony Martignetti on Tony Martignetti Nonprofit Radio.
Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and materials to attract new donors. It wasn’t easy, but it was telling – and the lessons learned may be informative for other organizations grappling with change.
How can your nonprofit organization stand out and create a breakthrough brand? This article describes three key ingredients.
I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a part of your customer base to gain more customers is worth a name change?
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated nomenclature, or you have just merged with another entity. This article, published in B2C Marketing Insider, gives an overview of types of nonprofit names.
Join us for a a free panel discussion on developing your organization’s fundraising capacity. This session brings together 3 points of view about what it takes to succeed in today’s economy. Learn about key fundraising take-aways on the state of fundraising with the Giving USA report on philanthropic trends, learn about the importance of building […]
How can two young teachers, fresh off stints from Teach for America, create what has become one of the most successful models for a charter school in America? Work Hard. Be Nice. is the story of hard work, persistence, and above all, a deep-rooted commitment to helping kids in the face of an educational system that denies has written them off.