A recent seminar called How To Sell Green addressed how business and real estate professionals can make their case for selling sustainable buildings. In listening to the session, conducted by Lauren Yarmuth Principal of YRG Sustainability, I culled some lessons for nonprofit organizations in how to sell your cause.

How can two young teachers, fresh off stints from Teach for America, create what has become one of the most successful models for a charter school in America? Work Hard. Be Nice. is the story of hard work, persistence, and above all, a deep-rooted commitment to helping kids in the face of an educational system that denies has written them off.

Are you hiding your message from your donors? In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes the hinderances to communications. I would add a fourth veil: that of poor design, a […]

Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization […]