Howard Levy, principal of Red Rooster Group, delivered a presentation sponsored by the New York City Business Consultants Academy on effective marketing and design strategies for intercultural communication. Read on for some of the highlights from his presentation.

Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics and target a larger audience. In this article, we discuss understanding cultural meanings of various symbols, and how this affects the implementation of appropriate marketing strategies.

In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.

When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed name for the conference that would help it establish immediate credibility. We generated a list of names that were short enough to be catchy and memorable, and unique enough to have an available domain name. The recommended name, SummX is only 5 letters, and we were able to claim the domain name summx.org.

This example of effective nonprofit publication design showcases various Jewish learning programs for teens from a diverse array of organizations on behalf of many area congregations. Designed to appeal to the teens as well as their parents, the catalog was successful in balancing the needs of all of these constituents and creating a compelling offering in a very quick timeframe. We also created banner ads to promote the initiative on local websites.

To thank its donors and supporters, with a last minute appeal for donations, we created this email that explained the impact that this multi-service agency had during the year using best practices for nonprofit fundraising appeals.

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way. While many organizations have transitioned their print publications to electronic formats, some are bucking the trends and reaping the rewards.