Nonprofits often brag that a high percentage of their money goes directly toward services – with a low percent toward actual overhead and fundraising costs – as this insert in a direct mail piece shows. However, rather than benefitting nonprofits, this strategy only undermines nonprofits’ ability to fundraise and to plan for success.

In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.

Lorri Greif is on a mission to make Planned Giving a “household word” in the nonprofit community. I support her mission, because I, too believe that nonprofits need to plan for their long-term sustainability and planned giving is a key component. To help nonprofits understand what planned giving is and how it can benefit their organization, she is offering a […]

I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make this piece appealing:

Keynote speaker to Association of Fundraising Professionals Fundraising Day NY 2008 conference, Lorraine Cortes-Vasquez, Secretary of State for NYS, shares her insights and inspirations to the nonprofit sector. I liked her quote encouraging nonprofit leaders to think like business people: “I is not for profit, but I is not for loss.” WAKE UP CALL: To […]