What should be expected from a media sponsor when asked to sponsor an annual gala fundraiser? When it comes to local TV, radio and newspaper sponsorships (if your sponsorship levels range from $600 to $10,000) what is reasonable to ask in return? It doesn’t seem like 10k would get you much air time if you were buying it outright. We are hoping to raise $30-50k in our second year and have 250-300 people attending. — Walter R.

It’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of […]