Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and they didn’t want to isolate their current donor base. Here’s how to assess your nonprofit’s name.