CLIENT: CarePath Having provided services to seniors for 25 years, the Park Slope Geriatric Day Center saw that baby boomers with aging parents didn’t know where to turn for help. They decided to launch an earned income venture providing paid consulting services. Red Rooster Group provided a continuum of marketing services to launch the enterprise, […]

Ads promoting a voter outreach effort in the Jewish community in New York City.

To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.

In Madison Square Park today, people were handing out postcards with a pack of gum taped on. Free gum was an enticing offer and got me to take the postcard. The card itself had a compelling headline that invites you to find out more. Turns out, this is a promotion for a church. It’s not […]

YouTube In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers […]