We get a lot of calls from well-intentioned individuals wanting to make a difference in the world. That’s great. We need more caring people making a difference. We don’t necessarily need another nonprofit organization to do so.

Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization […]

Friends of Karen  |  http://friendsofkaren.org We have updated the branding for this nonprofit organization and developed a new website that helps drive their online donations. The site features the new logo and tagline that we developed and is oriented around the needs of potential donors to drive online fundraising as well as toward families that may […]

Governance Matters Nonprofit organization helping to educate board members about their governance responsibilities. We helped to update the homepage to make it more user friendly and created the Board Leadership section.

Crain’s New York Business reports that New York nonprofits are reporting drops in income ranging from 10% to an astonishing 70%. WAKE UP CALL: Cutting costs is a reactionary response that will not help nonprofits set themselves up for success. Now is the time to re-assess your mission, strategy, services and business model, identify organizational […]

Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to generate the intended result. Here’s why and what they could have done instead:

How do you foster innovation in your organization? Well, most organizations are more worried about making mistakes than the potential upside benefit. So the key in managing your mistakes. Rita McGrath, Professor, Columbia Business School gives this advice: Recognize that you can’t measure the rate of failure, but you can manage the cost, so manage […]