As the member of a grant allocations committee of a nonprofit, I was tasked with rating each grant application on a score card that posed the following questions:
I have been seeing these ads in the New York City subway now for the past month. They are colorful and clear, making them noticeable and readable – two essential attributes of an ad. And yet they fail in a fundamental way, as I (and presumably other readers) am left to wonder what this ad […]
Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about a nonprofit organization that was planning a campaign to raise $300,000 for food pantries and safety net social services, as well as to engage the community in […]
At the CT Association of Nonprofits 6th Annual Conference, Ami Dar, the founder of Idealist, spoke about using online tools to communicate more effectively within an organization. His 70-person company uses Google Docs to share documents and Skype to hold video calls with each other around the world, using the internet and avoiding phone bills. He urges […]
Citing a $6 billion state deficit, Stamford Mayor Dannel Malloy reported at the recent Connecticut Nonprofits Conference that the last eight years have brought “an assault on social services.†“Government has an obligation to provide for its citizens.†He delivered a passionate call to fund the state’s safety net, starting with a 1.5% average increase […]
 As an expert in branding for nonprofits, I found it refreshing to hear a fellow nonprofit expert discuss the concept of the nonprofit sector’s brand as a whole. Without using the word “brand†specifically, NYU Professor Paul Light pointed out that no one refers to “nonprofit-ness,†although the term “businesslikeâ€
In light of current economic conditions, the nonprofit sector can’t afford to continue in a “business as usual†manner. This was the message that NYU Professor Paul Light delivered at the 6th annual conference of the Connecticut Association of Nonprofits. His keynote reflected the event theme of “Sustaining Nonprofits, Strengthening Communities.†“We’re the first to […]