Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.

Red Rooster Group shares how their targeted direct mail campaign to Jewish Community Centers is achieving impressive results. As the Principal of Red Rooster Group, I am committed to growing our business and instituted a marketing campaign that kicked off at the end of last year. While we are still in the early stages of […]

Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about a nonprofit organization that was planning a campaign to raise $300,000 for food pantries and safety net social services, as well as to engage the community in […]