At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you […]

At a meeting of aspiring social entrepreneurs, Santosh Ramdoss, a Graduate Fellow at NYU and the winner of their business plan competition, shared his in-the-trenches story of identifying the needs of India’s poor. Thinking he would help them start their own businesses (as witness the enormous micro financing movement), he discovered that they’d rather have […]