Social media can ratchet up interest in your nonprofit’s event. Don’t waste this golden opportunity!

Nonprofit social media to be social, but glaring mistakes and a lack of social media management hinder success.

It used to be that the only people with the ability to create a trend were associated with the fashion industry and the chance of being viral was not something to brag about. Now anyone can create a trend by simply using words and if you become viral, you’re not plagued; you’re instantaneously famous. Nonprofits can make trends and become viral too!

Content can form the basis of a strong social media campaign according to Mary Lynn Halland. Mary Lynn is a marketing generalist and social media management specialist at Consulting Resources NY. She shared her knowledge at a Lunch and Learn session at Red Rooster Group.