Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.

Your organization is on Twitter. You have a follower base. You have interacted with the people who reach out to you and you have created small trends among your community. But how can nonprofits continue to grow on Twitter? By using various tools, your organization can continue to engage your audience on a number of levels.

It used to be that the only people with the ability to create a trend were associated with the fashion industry and the chance of being viral was not something to brag about. Now anyone can create a trend by simply using words and if you become viral, you’re not plagued; you’re instantaneously famous. Nonprofits can make trends and become viral too!

We believe that using social media tools such as Twitter can be simple and efficient when following the basic strategy we’ve created to help get you started.

Logo for a consultant who teaches C-suite execs how to twitter. Technology logo. Client: E.B. Moss, Moss Appeal.