YouTube is opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.

This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.