Developing an Effective Marketing Plan

We can help you to develop an effective marketing plan to meet your goals. We start by learning about your organization, needs, and priorities. We will examine each of your goals and will recommend the appropriate tactics and the best media to reach your audience. The Marketing Strategy document will describe all tactics along a 12-month timeline, based on a general budget range that we help you to establish. The Marketing Plan will clearly show all activities and allow all parties to stay on schedule during the year, monitor progress and monitor results. Tactics we may consider include:

Developing Measurable Campaigns

Our emphasis will be on developing strategies that improve brand perception as well as more specific campaigns that drive tangible results. Overall, we will develop overall strategies that best utilize your strengths and resources, putting an emphasis on creating specific campaigns that:

• Target a specific audience.
• Reach that audience effectively.
• Present offers that are relevant to their needs.
• Provide specific “call to actions.”
• Are trackable.

Advice

Curious about our advice? Check out the following articles:

• We Are Losing Our Funding
• Lessons from Branding a Jewish Federation
• Lessons from an Outreach Campaign
• Developing a New Name for Your Organization
• See our Ask the Expert section and for our other advice.

See What Clients Are Saying

“Howard is one of those people whom you meet in life and makes you think beyond the box. His brilliance shows not only in his design but also in his ability to communicate his passion clearly and wholeheartedly. Howard is the man who runs a company because of his desire to help others communicate their vision in art, design and words. Red Rooster Group articulates your business through design.”

—Edward Abel, Founder, ABEL Business Institute

“I had an excellent experience working with Howard Levy of Red Rooster Group. The project was a bit complicated, we were creating a new program and brand within an existing program and brand, and Howard immediately understood the challenge and presented creative and practical solutions. His designs reflected the message and vision of the new program and were highly attractive all of my colleagues were very impressed with the new material. Howard’s production time was equally as impressive. He turned raw material into finished polished pieces at a very quick pace which made life so much easier for us. Working with Howard felt like he was on our team. He went above and beyond what was asked of him. He even reached out to us the day of our big orientation to check if there was anything else he could do to essentially help us succeed. I would work with Howard again in a heartbeat.”

—Abby Pitkowsky, The Jewish Education Project

> Marketing Consulting Services & Case Studies

Links

• Marketing Retainer
• More Testimonials
• Case Studies
• Contact Red Rooster Group

Red Rooster Group is a New York based marketing design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.