Providing Ongoing Marketing Consultation & Support to Help You Stay on Target
Developing Strategies to Meet Your Objectives
Under our ongoing marketing consultation services, we will work with you on a monthly basis to develop strategies to meet your brand, marketing and fundraising objectives. This can include:
- Reviewing all current marketing and fundraising materials to assess what is working and make the appropriate recommendations.
- Developing a written Case for Giving that spells out the cogent reasons to support the organization based on its unique appeal. This is used as the basis for your fundraising effort.
- Assessing the organization’s fundraising potential in different areas and developing a fundraising strategy.
- Determining what technology and systems we need in place to do fundraising effectively, such as a donor database that can and segment collect names from events and online donations.
- Determining what event marketing is needed to best promote events to participation and publicity.
- Prioritizing your marketing and fundraising needs and developing a plan for managing it.
Your Outsourced Marketing Department
Red Rooster Group offers a full range of strategic and creative services to meet your marketing and fundraising needs. We serve as an outsourced marketing department to ensure that all of your marketing needs are handled.
Marketing Management
- Determining marketing and fundraising strategy.
- Scheduling and overseeing of all marketing activities among all team members and vendors.
- Coordinating marketing among your departments.
- Overseeing the implementation of all marketing activities.
- Conducting periodic review meetings with you to report on results and assess direction.
- Helping to develop your in-house marketing capabilities.
Creative Development & Implementation
- Developing concepts for print and online campaigns.
- Copywriting services.
- Creative direction and design of brochures, folders and printed materials.
- Hiring, coordinating and directing photographers.
- Handling print production: getting printing bids, overseeing printing and quality control.
- Design and programming of websites and interactive projects.
- Maintaining the website on an ongoing basis.
- Producing regular print and email newsletters.
- Handling social media efforts.
- Media research and buying for advertising media and direct mail lists.
- Managing public relations campaigns to gain media coverage.
- Overseeing video productions.
How We Work
During our working sessions, we will guide you through a process to address your marketing challenges. How much we are able to accomplish will be based on how much time you would like to allocate to this process and how much responsibility you want us to take on. We will help you prioritize what is needed in order to get the most impact for your budget.
In order to ensure that you have an outstanding experience working with us, we have developed the following project management processes:
- In person meetings.
- Conducting standing weekly phone calls to review the status reports of the achievement of milestones and goals as well as assess and agree on priorities and upcoming deliverables.
- Tracking all time in Quickbooks.
- Formal presentation sessions as needed for key deliverables.
- Using Google Docs for all shared working files.
- Using Basecamp, an online project management system which allows the team to establish tasks, track milestones, and send out automatic reminders about items due. The system also allows the team to post and archive email messages and supporting documents for reference at any time during the process.
Monthly Retainer Fee
Clients often find it helpful to allocate a set monthly budget to marketing. We can craft a specific marketing retainer based on your specific needs and budget. We would delineate specific areas to be covered and allocate a set amount of time toward that monthly, and you can be confident in knowing that it is getting done.
- Fees start at $3,000 per month are based upon number of hours per month.
- A 9-month minimum is required in order to develop effective strategies.
- Marketing retainer payments are due at the start of each month.
The benefits of the Marketing Retainer are:
- Eliminating the need to hire marketing staff.
- Having a team of professionals dedicated to your organization.
- Tapping into a range of expertise in different areas of marketing.
- Ensuring the timely execution of your marketing and fundraising activities.
See What Clients Are Saying
“What a thrill to work directly with the Principal of this company! Howard immediately listened to my needs and my vision, as a small company, and has truly helped turn my dreams into reality! He supports my vision and ensures a brand is created that clearly conveys what I am imagining, and it is a pleasure to work directly with him! I couldn’t be happier or more honored that this prestigious group has made such a positive impact on my future organizational goals!â€
—Debbi Ballard, Cantor & Officiant, Shema Koleinu
“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing. We just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.â€
—Linda Rodriguez, Senior Manager for Program Dev. & Technical Assistance
> Marketing Consulting Services & Case Studies
Curious about our advice? Check out our Ask the Expert section and see what we have to say.
Red Rooster Group is a New York based marketing design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.