Here’s one way to extend your message to a new audience of people that may not have heard of you – partner with another organization that has a sizable distribution. The Fresh Air Fund  is able to reach millions of New Yorkers by striking a deal with Con Edison to include a “bill stuffer” solicitation envelope in their invoices to their customers. The insert is a self-addressed envelope that makes it very easy to respond with a donation.

WAKE UP CALL: What relationships (board members, donors, vendors, etc.) can you leverage to extend your message inexpensively?

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