Here’s one way to extend your message to a new audience of people that may not have heard of you – partner with another organization that has a sizable distribution. The Fresh Air Fund  is able to reach millions of New Yorkers by striking a deal with Con Edison to include a “bill stuffer” solicitation […]

I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make this piece appealing: