Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to generate the intended result. Here’s why and what they could have done instead:

Is it just me, or when you read ad this quickly, do you read it as: “iMac”? Only the letter P stands in the way. Considering that this campaign for Windows rips off Apple’s highly successful, “I’m a Mac” campaign, this is dangerous ground to be treading on. Windows trying to claim it’s the creative […]

I have been seeing these ads in the New York City subway now for the past month. They are colorful and clear, making them noticeable and readable – two essential attributes of an ad. And yet they fail in a fundamental way, as I (and presumably other readers) am left to wonder what this ad […]

I did a double-take when I got on the shuttle at Times Square – it appeared that the entire subway car was made from wood. I was elated until I discovered that the plastic-wrapped seats and walls were an advertisement for Swiffer reading: “So fresh. So clean. You’ll want your floors all around you.” The […]