Website for an international trade organization.

How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.

New fundraising message and materials present unified look.

Red Rooster Group has been handling some big-picture questions recently from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to move the needle, create real change, and provide lessons for other agencies.

CLIENT: JCC Mid-Westchester We refreshed the branding for this Jewish Community Center to create a more dynamic feeling. The visual identity system provides the flexibility that allows staff to create a range of marketing materials with maintaining a consistent look. Program Guide The Annual Program Guide introduces the new look with photos emerging from the […]

CLIENT: Jewish Community Center of Mid-Westchester The Jewish Community Center of Mid-Westchester was selected to host of the teen Olympic-style Maccabi Games in 2009. With athletes and media attention from around the country visiting their facility, this was the opportunity to showcase the vibrancy of their brand. The visual look of the materials for the Maccabi […]

Red Rooster Group designed the logo and website for this Jewish organization that is looking to attract unaffiliated and interfaith families and individuals in Miami area. The website portrays a welcoming environment and a non-intimidating feel for Jews of all kinds. The colors for this Jewish nonprofit brand provide a welcoming feel and reinforcing the brand […]