CLIENT: Jewish Community Center of Mid-Westchester
The Jewish Community Center of Mid-Westchester was selected to host of the teen Olympic-style Maccabi Games in 2009. With athletes and media attention from around the country visiting their facility, this was the opportunity to showcase the vibrancy of their brand. The visual look of the materials for the Maccabi Games extends the JCC’s branding – athletes jump off the page, while the JCC logo plays a supporting role. The event was successful, for the participants, as well as for the agency, which had the opportunity to showcase their brand.
Maccabi Invite
The invitation for their kickoff event for potential sponsors introduces the new logo and features angled edges to mimic the chips of the JCC logo and the overlapping hills in the Maccabi logo.
Maccabi Flyer
This look for the Maccabi Games extends the JCC’s branding – athletes jump off the page, while the JCC logo plays a supporting role.
Maccabi Sponsor Folder
The sponsor folder contains inserts that describe the various sponsorship levels and give a tentative schedule of events for the Games.
Maccabi Recruitment Brochure
This brochure invites potential athletes, coaches and volunteers for the Maccabi Games to find out more about participating in the Games.
JCCA 2010 Paragon Award for Best Event Marketing Campaign
“I think these pieces are fantastic. You really captured the energy of the games while still blending our branding look. It’s really a wonderful job. I LOVE the folder. The folder and inserts really make a statement. Great job. And thanks for the quick turnaround.”
— Cynthia Blustein, Director of Marketing & Communications, JCC of Mid-Westchester
Links
- See how we created the JCC’s organizational brand.
- See other examples of nonprofit branding.
- Contact Red Rooster Group to learn about branding and design for your organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
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