GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – […]

Logo for a cycling team to support a fundraising ride. The logo was part of a marketing effort to build support for Hazon’s New York Jewish Environmental Bike Ride. Red Rooster Group Principal, Howard Adam Levy, served on the Executive Committee of Hazon’s New York Bike Ride, the signature program for the largest Jewish environmental organization […]

Naming, branding and storefront design for CarePath, a senior care management service launched by the Park Slope Geriatric Day Center. See more of our work in launching CarePath

To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.

In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.

In our media-saturated world, nonprofits are stepping up their advertising to remain competitive. Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs. One […]

It’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of […]