CLIENT: Ohel Family Services When this social service agency for the Jewish community in Borough Park, Brooklyn approached Red Rooster Group, they were operating under 3 different names: Ohel Family Services, Bais Ezra, and Lifetime Care, in addition to their department names. Each operating unit had its own logo and look, so people did not […]
Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit sector by perpetuating the notion that nonprofits are better if they spend less on overhead. Financials have no relation whatsoever on the type of […]
So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo?Â
It is interesting to note that these organizations are nearly a hundred years old (some even older), with the exception of Habitat which is 33 years old and ARC, which is 60 years old. During that time, there was less competition and these organizations’ missions were unique. Today, there are approximately 950,000 nonprofit organizations registered […]
This video discusses the importance of establishing brand credibility for your nonprofit brand as well as the importance of speaking with authenticity. Presented by Howard Adam Levy, Principal of Red Rooster Group, Branding for Nonprofits, as part of the Nonprofit Wake Up Call Nonprofit Branding Video series.
. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and they didn’t want to isolate their current donor base. Here’s how to assess your nonprofit’s name.
Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has about 95% government support….and are losing $500,000 in the next two months alone….with more to come! Any ideas?