How well do your donors know your organization? In large part that depends upon how well you are communicating your brand — your vision, values and personality. If done well, you can form deep and lasting bonds with your donors. If not, you risk confusing your audience. In a short-attention span world, organizations that are able to quickly communicate their value are the ones that attract the most overall support. This article focuses on how you can evaluate your brand and marketing communications.

How your nonprofit can communicate its mission for greater impact By Howard Adam Levy, Principal, Red Rooster Group How does your nonprofit organization remain relevant? By keeping your strategic focus on what’s important. While many nonprofits understand the importance of strategic planning, making sure that the organization’s vision is communicated to donors, clients another constituents […]

CLIENT: Incarnation Camp With families cutting back on discretionary spending, sleepover camp can be one of those casualties. And the oldest camp in America is not exempt. Facing marketing challenges including stepped up marketing from competing camps, increasing competitions from the growing ranks of specialty camps, and overcoming the religious connotations in its name that […]

CLIENT: JCC Mid-Westchester We refreshed the branding for this Jewish Community Center to create a more dynamic feeling. The visual identity system provides the flexibility that allows staff to create a range of marketing materials with maintaining a consistent look. Program Guide The Annual Program Guide introduces the new look with photos emerging from the […]

CLIENT: Grafton Providing services for people with a range of mental disabilities including autism, Grafton School was perceived as the last resource for help. With three locations in Virginia, the organization was calling out to be rebranded as a regional powerhouse in behavioral healthcare. Red Rooster Group repositioned Grafton as a centralized source for hope […]

When the Alliance for Nonprofit Governance changed its name to Governance Matters, we helped to transition the brand. We cleaned up the homepage of the website to provide direct access to the main features of the site for this nonprofit organization that promotes good governance. Board Leadership Section We also added a new section to […]

CLIENT: Student Advocacy With demand for its services exceeding its capacity to serve everyone that needs help, Student Advocacy felt ready to start thinking about other sources of funding to help increase its staff. The first step in laying the groundwork for future fundraising efforts was to update their visual identity and develop professional marketing […]