Are you hiding your message from your donors? In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes the hinderances to communications. I would add a fourth veil: that of poor design, a […]

GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – […]

Ads promoting a voter outreach effort in the Jewish community in New York City.

Logo for a cycling team to support a fundraising ride. The logo was part of a marketing effort to build support for Hazon’s New York Jewish Environmental Bike Ride. Red Rooster Group Principal, Howard Adam Levy, served on the Executive Committee of Hazon’s New York Bike Ride, the signature program for the largest Jewish environmental organization […]

Naming, branding and storefront design for CarePath, a senior care management service launched by the Park Slope Geriatric Day Center. See more of our work in launching CarePath

9.30.09 Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy   10.6.09 WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy 10.20.09 Marketing Your Fundraising Event 10.21.09 It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive […]

  This magazine for the NJ Conservation Foundation helped to increase statewide visibility and increase membership.