CLIENT: Jewish Federation of Greater Middlesex County, NJ CHALLENGE How do you expand the audience for an event which has traditionally attracted women only, to include more men? This Federation’s Main Event is the signature event for their Women’s Philanthropy division, and a key source of connection and revenue. However, faced with a shrinking donor […]

CLIENT: Incarnation Camp With families cutting back on discretionary spending, sleepover camp can be one of those casualties. And the oldest camp in America is not exempt. Facing marketing challenges including stepped up marketing from competing camps, increasing competitions from the growing ranks of specialty camps, and overcoming the religious connotations in its name that […]

CLIENT: Jewish Community Center of Mid-Westchester The Jewish Community Center of Mid-Westchester was selected to host of the teen Olympic-style Maccabi Games in 2009. With athletes and media attention from around the country visiting their facility, this was the opportunity to showcase the vibrancy of their brand. The visual look of the materials for the Maccabi […]

CLIENT: Grafton Providing services for people with a range of mental disabilities including autism, Grafton School was perceived as the last resource for help. With three locations in Virginia, the organization was calling out to be rebranded as a regional powerhouse in behavioral healthcare. Red Rooster Group repositioned Grafton as a centralized source for hope […]

Ad for a Selfhelp, a nonprofit organization serving seniors. This ad promotes their senior care management services to bewildered caregivers. Links See more ads. See other work promoting senior care services. See other nonprofit marketing case studies.

A fundraising and training guide helps participants raise the required $1,200 minimum per rider during a recession year.

CLIENT: Jewish Community Center, Deal, NJ Using the Safari theme, we created materials that attracted attention and increased attendance for this organization’s annual fundraising auction. The campaign consisted of a postcard, invitation, poster and auction program guide. Each item in the campaign featured a different animal with a different pattern. The type was designed to […]