CLIENT: Incarnation Camp With families cutting back on discretionary spending, sleepover camp can be one of those casualties. And the oldest camp in America is not exempt. Facing marketing challenges including stepped up marketing from competing camps, increasing competitions from the growing ranks of specialty camps, and overcoming the religious connotations in its name that […]

Logo for a nonprofit camp.

GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – […]