How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in an interview withTony Martignetti on Tony Martignetti Nonprofit Radio.
Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and materials to attract new donors. It wasn’t easy, but it was telling – and the lessons learned may be informative for other organizations grappling with change.
How can two young teachers, fresh off stints from Teach for America, create what has become one of the most successful models for a charter school in America? Work Hard. Be Nice. is the story of hard work, persistence, and above all, a deep-rooted commitment to helping kids in the face of an educational system that denies has written them off.
Howard Adam Levy spoke about Nonprofit Marketing on a Shoestring at the Foundation Center yesterday. He described the process for updating Friends of Karens’ brand and website and then interviewed Jill Gold, Friends of Karen’s Communications Coordinator. Marketing Consultant Nancy Schwartz opened the session with an overview of marketing for nonprofits. 10 Ways to Save […]
Red Rooster Group has been handling some big-picture questions recently from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to move the needle, create real change, and provide lessons for other agencies.
As part of our commitment to the nonprofit sector, Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference. Red Rooster Group is providing naming, branding and promotional services for the conference including development of the theme, conference logo, and design of postcards, posters, and website graphics. Titled, Ready, Set […]
Howard Adam Levy, Principal of Red Rooster Group, conducted a 3 hour seminar on websites today at the Support Center for Nonprofit Management in New York City. The workshop helped nonprofit executives to address the steps needed to create an effective site. The session covered: