CLIENT: Seedco, EarnMore Program How do you help thousands of job seekers move past a series of entry-level positions in order to achieve financial independence? Seedco, a national nonprofit organization with experience in workforce development, created the EarnMore Career Advancement program to address this problem and turned to Red Rooster Group to establish the brand […]

How your nonprofit can communicate its mission for greater impact By Howard Adam Levy, Principal, Red Rooster Group How does your nonprofit organization remain relevant? By keeping your strategic focus on what’s important. While many nonprofits understand the importance of strategic planning, making sure that the organization’s vision is communicated to donors, clients another constituents […]

CLIENT: CarePath Having provided services to seniors for 25 years, the Park Slope Geriatric Day Center saw that baby boomers with aging parents didn’t know where to turn for help. They decided to launch an earned income venture providing paid consulting services. Red Rooster Group provided a continuum of marketing services to launch the enterprise, […]

Are you hiding your message from your donors? In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes the hinderances to communications. I would add a fourth veil: that of poor design, a […]

Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has about 95% government support….and are losing $500,000 in the next two months alone….with more to come! Any ideas?

This promotional campaign for a fundraising auction for the Jewish Community Center in Deal, NJ made this the most successful event for this nonprofit and won several awards and was published in the book Direct Response.

To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.