Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization […]

Today, I received an email asking me to take a survey on the nonprofit sector and encountered a number of obstacles in getting to the survey. Here is my assessment and tips for improving the process.

Lessons from a Campaign – Blog Post I recently followed up with an nonprofit organization that produced an outreach campaign around the concept of alleviating hunger in their community. Taking a three-pronged approach of collecting food, soliciting donations, and galvanizing people to long-term volunteering, the organization partnered with other community groups to implement the campaign. […]

Toady, I conducted a seminar on Branding and Your Fundraising Event in conjunction with Peter Levinson, Owner of Levinson Block LLC. The session was part of the Connecticut Association of Nonprofits’ spring education series. Held in New Haven, CT, the workshop helped nonprofits understand how to marry their mission with their fundraising event so that […]