There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.

This logo is for Urban Bloom, a nonrpofit that we named. The organization helps create sustainable cities by conducting training on green job opportunities. We also developed their website. The logo was selected for the book Logo Lounge Volume 7. See our list of awards and publications. See other logos. Red Rooster Group is a New York […]

I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a part of your customer base to gain more customers is worth a name change?

There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated nomenclature, or you have just merged with another entity. This article, published in B2C Marketing Insider, gives an overview of types of nonprofit names.

CLIENT: Governance Matters Governance Matters, an organization dedicated to improving nonprofit board governance, had just ushered in their new name. Yet, they needed to establish an overall brand presence. Red Rooster Group did this by clarifying their message and developing compelling marketing materials to attract new members and educate current members about programs. Brochure Explains Benefits […]

. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and they didn’t want to isolate their current donor base. Here’s how to assess your nonprofit’s name.