Christian Children’s Fund recently changed its name to ChildFund International. This is a good example of how a nonprofit is adapting to changing conditions by rebranding. The new name will help to position the organization for success. It is interesting to note that they are responding to both internal and external factors: Changing services to reflect […]

The name of your organization can say a lot about who you are, what you do, your values and your audience. While a great name won’t guarantee a steady of stream of funds, it can help distinguish your organization in this increasingly competitive world.

How do nonprofit organizations address long sponsor names in their programs? As more nonprofits turn toward individual and corporate donors, they face the issue of how to acknowledge these contributors often in contexts that do not easily accommodate long naming formats. Red Rooster Group recently worked with a nonprofit organization that had multiple tiers of […]

I recently received an email that reinforced the importance of having a strong name for your nonprofit organization. Envirolution, a website leading the revolution for environmental jobs, was launching their latest project: The Win-Win Campaign — a youth-led small business energy and carbon efficiency campaign.The name Win-Win Campaign name made me grin — how can you go […]