CLIENT: The Jewish Education Project

Red Rooster Group was retained by The Jewish Education Project to introduce the agency’s new name and roll out its brand. Formed by the merging of the Board of Jewish Education of New York (BJENY) and Suffolk Adult Jewish Education Service (SAJES), The Jewish Education Project fosters innovation and new approaches to Jewish education. Red Rooster Group is handling the agency’s marketing needs.

Brand Consulting

Red Rooster Group is providing consulting on the best way to implement the new logo (developed by another agency) for internal and external communications, including stationery, signage, brochures, templates, emails and other marketing materials.

Donor Brochure

To excite donors about supporting The Jewish Education Project, we created this brochure around the concept of “Redefining Jewish Education,” showcasing give ways in which the organization was pushing the envelope and inspiring others to re-think their idea of what education can be. The brochure is cut at an angle and features short-folds to entice people to open it.

Project InCiTE Reports

Project InCiTE teaches a cohort of youth professionals to become part of the next generation of innovative Jewish educators. 20 fellows were awarded grants for innovative projects. Interesting findings emerged from the process and we designed these reports to share the lessons with other educators.

Benchmarking Report

What inspires innovation in congregations? This benchmarking reports explores the results of a survey of over 100 congregations to help other congregations understand their own propensity for innovation. We designed this nonprofit publication as an extension of the agency’s new brand image.

Gala Event Invitation

Since The Jewish Education Project promotes innovation, the invitation to their annual gala had to be unique. With the theme of “Celebrate Pioneers,” we developed a pull out card format that revealed five key points about the organization. The last circle revealed a QR code for the event website. The invitation provided a great way to create an interactive experience with paper.

Banners

We created these pop up banners to provide instant brand recognition for the organization’s events held in other venues, such as their Summer Institute held at the UJA-Federation of New York.

Express Innovation

Express Innovation is a core program for The Jewish Education Project. We developed the brand for this program to unify the program to the parent organization and designed a workbook describing innovative learning models for congregations.

LOMED Handbook

LOMED is another key program for the agency that required a brand update. The new LOMED logo gracefully integrates the English and Hebrew and ties the logo to The Jewish Education Project. We created this workbook as an easy to use guide for schools and congregations to re-invision the way they provide educational services.

“I had an excellent experience working with Howard Levy of Red Rooster Group. The project was a bit complicated — we were creating a new program and brand within an existing program and brand — and Howard and his staff immediately understood the challenge and presented creative and practical solutions. Their designs reflected the message and vision of the new program and were highly attractive — all of my colleagues were very impressed with the new material. Red Rooster Group’s production time was equally as impressive. They turned raw material into finished polished pieces at a very quick pace which made life so much easier for us. Working with Red Rooster Group felt like they were on our team. They went above and beyond what was asked of him. They even reached out to us the day of our big orientation to check if there was anything else they could do to essentially help us succeed. I would work with Red Rooster Group again in a heartbeat.”

— Abby Pitkowsky, The Jewish Education Project

Jewish Futures Conference Brochure

Our challenge was to create a brochure that features 8 pages of information on one sheet of paper in a cost effective manner. Given the limited budget, we needed a creative solution that would still highlight the innovative nature of the conference. We developed a brochure that accordion-folds back and forth revealing all the contents of the brochure from the front panel. This format proved to be a very successful for the conference  in which people would constantly be referring to the brochure for information, and allowed the brochure to be produced within cost while providing a high-tech image for the organization, as well as tie into their brand.

Young Pioneers Awards

This promotional campaign promotes The Jewish Education Project’s Young Pioneers Awards event recognizing individuals with innovative ideas in Jewish education. The marketing for this nonprofit fundraising event consisted of a print invitation, email, web graphics, and a series of 8-foot tall banners that celebrate the winners in 5 categories. The winners were photographed standing next to their banners. The campaign created a distinctive look for the event while maintaining the visual look of the The Jewish Education Project’s brand which we have been cultivating for the organization.

> See photos of the banners. 

Share the Light

After Hurricane Sandy, the Jewish Education Project launched an initiative to encourage children to donate one night of their Hanukkah gifts to children affected by the storm. This flyer promotes the program with a tone respectful of its purpose.

Jewish Teen Learning Initiative

This catalog describes various Jewish learning programs for teens and was designed to appeal to the teens as well as their parents. We also created banner ads to promote the initiative on local websites.

Coalition of Innovating Congregations

To provide an update to funders on the effectiveness of this program in creating innovative models of Jewish education, we created this sheet with compelling copy about the program, images depicting the various outcomes, infographics depicting the organization’s services, and boxes with statistics on the impact. The sheet was used as a handout during the presentation, which we also designed.

“Red Rooster Group’s creativity, inventiveness and commitment to helping my agency further our goals have blown me away. In my role overseeing the marketing and communications for The Jewish Education Project, I have hired Red Rooster Group numerous times to help us conceptualize and execute a number of projects. Each time, they have brought the project to a higher level than I could have imagined.”

“Howard is not simply a designer, but also a brand and marketing strategist and consultant. He really understands how to use any individual project as a tool to share your agency message or story. Whether our letterhead, event invitations, annual report, brochure, or event programs, not only do the pieces look fantastic, but they capture our brand story in unique and powerful ways.”

”Red Rooster Group has been an invaluable resource. I know I can call Howard or another member of his talented staff if I have a question, hit a stumbling block, or need to bounce an idea off of someone. 

I highly recommend Red Rooster Group for any nonprofit’s design, marketing or branding needs and would be happy to serve as a reference!”
—Rebecca Saidlower, Associate Director of Marketing and Communications at The Jewish Education Project 

LINKS

• See other nonprofit branding case studies.
• See more examples of nonprofit design.
• Read articles about nonprofit naming.
• Read Red Rooster Group’s commitment to Jewish community.
• Contact Red Rooster Group for help with your brand.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

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